Privacy policy

Last updated: January 20, 2026

OCUSH operates this store and website, including all related information, content, tools, and all related features, products, and services, to provide you, the customer, with a personalized shopping experience ("the services"). OCUSH is powered by Shopify, which allows us to provide the services to you. This privacy policy describes how we collect, use, and disclose your personal data when you use, visit, or make a purchase through the services, or when you communicate with us in other ways. If a conflict arises between these terms of use and this privacy policy, this privacy policy governs with respect to the collection, processing, and disclosure of your personal data.

Please read this privacy policy carefully. By using and accessing the services, you confirm that you have read this privacy policy and understand how your information is collected, used, and disclosed as described in the policy.

Personal Data We Collect or Process

When we use the term "personal data," it refers to information that identifies you or that can reasonably be linked to you or another person. Personal data does not include information collected anonymously, or that has been anonymized so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal data, including inferences drawn from this personal data, depending on how you interact with the services, where you live, and as permitted or required by applicable laws:

  • Contact information — Including name, address, billing address, delivery address, phone number, and email address.
  • Financial information — Including credit card, debit card, and account numbers, payment card information, account information, transaction information, payment method, payment confirmation, and other payment details.
  • Account information — Including username, password, security questions, preferences, and settings.
  • Transaction information — Including which items you view, add to your cart, add to your wishlist, purchase, return, or exchange, and your previous transactions.
  • Communications with us — Including information you add in communications with us, such as when you submit a customer support request.
  • Device information — Including device, browser, network connection, IP address, and other unique identifiers.
  • Usage information — Including information about your interactions with the services, such as how and when you interact with or navigate the services.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you — Including when you create an account, visit or use the services, communicate with us, or otherwise provide us with your personal data.
  • Automatically through the services — Including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers — Including when we engage them to enable certain technologies, and when they collect or process your personal data on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us and which services you use, we may use your personal data for the following purposes:

  • Providing, customizing, and improving the services — We use your personal data to deliver the services to you, including to fulfill our contractual obligations to you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send you account notifications, process purchases, returns, exchanges, and other transactions, create and maintain your account, arrange shipping, enable returns and exchanges, allow you to publish reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases.
  • Marketing and advertising — We use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or mail, and to display online advertisements for products and services through the services or other websites, including based on items you have previously purchased or added to your cart.
  • Security and fraud prevention — We use your personal data to authenticate your account, deliver a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services.
  • Communicating with you — We use your personal data to provide you with customer support, respond to you, deliver effective services, and maintain our business relationship with you.
  • Legal reasons — We use your personal data to comply with applicable laws or in connection with legal proceedings, including requests from law enforcement or government authorities, to investigate or participate in civil proceedings or other types of legal summons or procedures, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes, in accordance with this privacy policy. Examples include:

  • With Shopify, retailers, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, distribution, and shipping).
  • With business and marketing partners to deliver marketing services and advertisements to you.
  • When you instruct us to disclose, ask us to disclose, or otherwise consent to us disclosing certain types of information to third parties.
  • With our affiliates or otherwise within our corporate group.
  • In connection with business transactions such as mergers or bankruptcy, to comply with legal requirements, to enforce applicable terms of use or policies, and to protect or defend our services, our rights, and the rights of other users.

Relationship with Shopify

Shopify hosts the services and collects and processes personal data related to your access to and use of the services in order to provide and improve them. Information you submit to the services is transferred to and shared with Shopify and third parties that may be located in countries other than your own. For more information on how Shopify uses your personal data, please read Shopify's Consumer Privacy Policy. You may also be able to exercise certain rights regarding your personal data here — Link to Shopify's Privacy Policy.

Third-Party Websites and Links

The services may contain links to other websites and online platforms operated by third parties. If you follow links to sites that are not our affiliates or controlled by us, you should review their security and privacy policies and other terms. We neither guarantee nor are responsible for the privacy and security of such websites. Information you disclose in public or semi-public forums may also be visible to other users of the services and/or users of the relevant third-party platforms.

Children's Data

The services are not intended for use by children, and we do not knowingly collect personal data about children who are under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact information below to request that the information be deleted. As of the effective date of this privacy policy, we are not aware that we "share" or "sell" personal data about individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us. How long we retain your personal data depends on various factors, such as whether we need the information to maintain your account, provide the services, comply with legal obligations, resolve disputes, or in connection with any applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal data:

  • Right of access — You may have the right to request access to the personal data we hold about you.
  • Right to deletion — You may have the right to request that the personal data we hold about you be deleted.
  • Right to correction — You may have the right to request that inaccurate personal data we hold about you be corrected.
  • Right to data portability — You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
  • Right to opt out of sale or sharing for targeted advertising — Depending on where you live, you may have the right to object to the "sale" or "sharing" of your personal data, or to object to the processing of your personal data for purposes considered "targeted advertising" under applicable privacy laws.
  • Managing communication preferences — We may send you promotional emails. You may unsubscribe at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

Complaints

If you are dissatisfied with how we handle your personal data, you may contact us using the contact information below. Depending on where you live, you may have the right to appeal our decision or to submit a complaint to your local data protection supervisory authority.

International Transfers

Please note that we may transfer, store, and process your personal data outside the country in which you reside. If we transfer your personal data outside the EEA or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authorities.

Changes to This Privacy Policy

We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated privacy policy on the website, update the "Last updated" date, and send notices as required by applicable laws.

Contact

If you have questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, you may email us at support@ocush.com